If you're looking to master the most essential digital marketing skills, the Performance Marketing course is your practical guide to acquiring the key competencies required in this rapidly growing field — from data analysis to ad optimization and measuring key performance indicators (KPIs). In this course, you’ll learn how to build a results-driven digital marketing strategy using the proven 8-step professional framework. You'll discover the difference between traditional marketing and performance marketing, and learn to use advanced tools such as A/B testing, CRM systems, and interactive reporting dashboards. You’ll also master key industry terms and concepts like CLTV, CPA, CPO, CRM, RR, Dashboard, CPC, and CPM. The course includes hands-on applications on major platforms such as Facebook, Google, and TikTok, covering essential topics like Remarketing, CRM, audience targeting, and ad optimization—ensuring you're equipped to deliver measurable, profitable results for any business. Whether you're a beginner or an experienced marketer, you'll walk away ready to launch successful campaigns, manage budgets efficiently, and understand customer behavior through customer journey mapping and funnel analysis. Join now and discover how to leverage data, optimization, and smart targeting to generate measurable outcomes and maximize your return on investment (ROI)!