categories: Business & Professional Skills
Level: General
Course Language: Arabic
Understand what a feasibility study is, its importance and components (marketing, technical, and financial).
Learn how to prepare a feasibility study for a project by understanding each stage of the feasibility study and its importance in determining the feasibility of the project.
Use PESTEL analysis and SWOT analysis to identify strengths, weaknesses, opportunities, and threats and target potential markets.
Analyze and evaluate the five main indicators for estimating demand such as the demand gap and potential demand to estimate market needs and others.
Conduct a financial feasibility study and evaluate financing options using criteria such as the internal rate of return (IRR) and net present value (NPV).
Prepare and develop an integrated feasibility study model that includes the marketing, technical, and financial study.
Free lessons
SWOT Analysis - Step 1: Segmenting the Market (Targeting the Market)
Factors Affect the Appropriate Source of Finance
Machinery, Equipment, Manpower Structure & Costs
1. What Is a Feasibility Study?
Course Introduction
Definition of Feasibility Study
The Steps of Feasibility Studies
2. Marketing Study
8 Ps of the Marketing Mix for Product
SWOT Analysis - Step 1: Segmenting the Market (Targeting the Market)
Step 2: Studying the Potential Market or Potential Demand
Five Main Indicators: 1- Demand Gap
Five Main Indicators: 2- Implicit Demand Gap
Five Main Indicators: 3- Indicates for Determining the Potential Demand, 4- Projection of the Market Demand
Five Main Indicators: 5- Projection of Exports
Step 3: Estimation of Demand for a New Product
Estimation of Demand Changes Caused By Income and Advertising Changes
Case Study
3. Technical Study
Project Technical Engineering Components
Project Technology Know–How and Engineering Plans
Production Cycle, Process Mapping, and Project Descriptions
Machinery, Equipment, Manpower Structure & Costs
Annual Cost of Raw Materials
Project Site & Area Calculations
4. Financial Study
Sources of Finance
Factors Affect the Appropriate Source of Finance
Capital Budgeting: 1- Investment Profitability Analysis: Simple Rate of Return
Capital Budgeting: 1- Investment Profitability Analysis: Payback Period
Capital Budgeting: 2- Financial Analysis: Discounted Cash Flow Methods
Capital Budgeting: 2- Financial Analysis: Net Present Value (NPV)
Capital Budgeting: 2- Financial Analysis: Internal Rate of Return (IRR)
Capital Budgeting: 2- Financial Analysis: Problems With Using IRR
The Discount Rate
Which Is a Better Measure for Capital Budgeting; IRR or NPV?
Why Is the IRR Method Still Commonly Used in Capital Budgeting?
Course Wrap Up
If you have a business idea and need to know if it is feasible and profitable, and you want to reduce risks and increase the chances of success in your project, then a feasibility study is the key to achieving this. A feasibility study is the first and essential step for any successful business project. Through it, the business idea can be evaluated from various aspects - such as market analysis, technical aspects, and financial aspects - to ensure that it is feasible and profitable. This course is specifically designed to provide you with the knowledge and skills you need to understand and prepare a comprehensive and integrated feasibility study. The course begins by explaining the concept of a feasibility study and the stages of preparing it step by step. Then we delve into the details of the marketing study, where you will learn how to analyze the market using tools such as PESTEL analysis, SWOT analysis, and estimating demand and market gaps. We will also discuss the eight elements of the marketing mix and how to use them for the success of the product. In addition, the course reviews the technical study, which includes engineering planning for the project, equipment selection, and calculating the annual cost of raw materials. You will also learn how to choose the appropriate location and estimate the workforce requirements. Finally, we move on to the financial study, where we review financing methods, cash flow analysis Discounted, and using criteria such as the internal rate of return (IRR) and net present value (NPV) to make effective investment decisions. Whether you are planning to start a new project or want to develop your business skills, this course will help you understand all the components and steps of a feasibility study in a practical and simplified manner. Join us and discover how you can turn your idea into a successful and thoughtful project.
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Professor of Applied Economics and Finance and Vice President at the Institute of National Planning
165 Learners
1 Course