This course is your practical guide to understanding how to run successful ad campaigns on Facebook and Instagram. It will teach you how to plan, create, and optimize Facebook and Instagram ad campaigns that deliver real results. You’ll learn how to set up Business Suite, use Ads Manager, target audiences, design ad creatives, integrate Pixel and Conversion API, and define effective campaign objectives. Discover how to analyze reports, use Custom and Lookalike Audiences, and run A/B tests to enhance performance. This course is ideal for entrepreneurs, marketers, and anyone looking to grow using Facebook and Instagram Ads. Step by step, you’ll build the skills you need to confidently launch high-performing campaigns, track results, and maximize your return on ad spend. Whether you're a beginner or have some experience, this course will help you understand every detail of how Facebook and Instagram ads work.