By the end of this course, you will be able to
Understand how Facebook and Instagram ads work and how to align campaign objectives with your business goals for better performance.
Set up and manage Meta Business Suite to organize assets, pages, ad accounts, and permissions efficiently.
Navigate Ads Manager and create structured campaigns with the right objectives, audiences, and budgets.
Master audience targeting techniques to reach your ideal customers using demographics, interests, and behaviors.
Design effective ad creatives that capture attention, communicate value, and drive conversions. Install and configure Facebook Pixel and Conversion API to track user actions and optimize ad performance.
Course details
- 7 h 59 m/36 lessons
- Last updated: 8/2/2026
- Course completion certificate
Course Content
Facebook & Instagram Ads Fundamentals (Part 1)
Business Suite (Part 1)
Facebook & Instagram Ads Fundamentals (Part 1)
Facebook & Instagram Ads Fundamentals (Part 2)
Business Suite (Part 1)
Business Suite (Part 2)
Business Suite (Part 3)
Ads Manager & Campaign Objectives
Campaign Settings
Audience Definition
Conversion & Performance Settings
Budget & Schedule
Audience Targeting (Part 1)
Audience Targeting (Part 2)
Audience Targeting (Part 3)
Ad Placements
Ad Creative (part 1)
Ad Creative (part 2)
Introduction to Facebook Pixel & Conversion API
Setting up Facebook Pixel & Conversion API
Awareness Objective
Traffic Objective
Leads (Part 1)
Leads (Part 2)
App Promotion
Sales
Creating Catalogs
Using Catalogs
Custom Audience (Part 1)
Custom Audience (Part 2)
Custom Audience (Part 3)
Lookalike Audience
Using Custom & Lookalike Audiences
Ad Reports (Part 1)
Ad Reports (Part 2)
Ad Reports (Part 3)
Ad Reports (Part 4)
AB Testing
About this course
This course is your practical guide to understanding how to run successful ad campaigns on Facebook and Instagram. It will teach you how to plan, create, and optimize Facebook and Instagram ad campaigns that deliver real results. You’ll learn how to set up Business Suite, use Ads Manager, target audiences, design ad creatives, integrate Pixel and Conversion API, and define effective campaign objectives. Discover how to analyze reports, use Custom and Lookalike Audiences, and run A/B tests to enhance performance. This course is ideal for entrepreneurs, marketers, and anyone looking to grow using Facebook and Instagram Ads. Step by step, you’ll build the skills you need to confidently launch high-performing campaigns, track results, and maximize your return on ad spend. Whether you're a beginner or have some experience, this course will help you understand every detail of how Facebook and Instagram ads work.
Course requirements and prerequisites
No prior experience is required for this course. All you need to get the most out of it is a computer or laptop with an internet connection, along with your interest in the subject and a willingness to apply what you learn.
Mentor
Mustafa Youssef
Digital Marketing Expert
13,704 Learners
5 Courses