What you'll learn

  • Recognize the impact of customer service and customer experience concepts on marketing, sales, and customer satisfaction.

  • Design practical strategies to improve customer experience across different channels and increase loyalty and retention.

  • Analyze the customer journey, touchpoints, and performance indicators to identify opportunities for improving the experience.

  • Deal professionally with angry customers, complaints, and negative situations, and turn them into opportunities for improvement.

  • Use active listening and flexible communication skills to understand customer needs and solve their problems efficiently.

8 Courses

Tip: These courses are arranged in a recommended order by almentor to enhance your learning journey, but feel free to watch them in any order that suits you!
Customer Service | Basics & Skills

Customer Service | Basics & Skills

Nahla Saber

In today’s business world, exceptional customer service is essential. This course will help you enhance your customer service skills and effectively handle various situations to ensure customer satisfaction. The course begins with an introduction to the relationship between marketing, sales, and customer service, revealing how each aspect influences the others. You’ll learn how to provide outstanding service that makes customers feel valued and explore the importance of meeting customer expectations. Additionally, you'll discover how to handle negative experiences to build stronger relationships. The course covers active listening, creating a positive impression, and the vital role of customer service representatives in managing different types of customers with professionalism. You’ll also learn strategies to manage complaints effectively, turning them into opportunities for improvement. By the end of this course, you'll be equipped to deliver exceptional service that ensures customer satisfaction and boosts your professional success. Earn a completion certificate and gain access to over 1,000 courses with a single subscription. Enroll now to start your journey in delivering outstanding customer service and making a difference in your organization.

Duration: 2 hours, 19 minutes/24 Video Lessons

Course Language: Arabic

10 Best-Practice Techniques for Customer Service

10 Best-Practice Techniques for Customer Service

Fadi Serry Eldin

If you work in the customer service field and have trouble dealing with challenging situations and dissatisfied customers, this course is for you. This course covers some of the quickest, best practice customer service techniques you will be able to easily teach your team with this half-day mini-course. Empower your team with ten best practice customer service techniques to deal with some of the most common customer interactions professionally.

Duration: 34 minutes/12 Video Lessons

Course Language: Arabic

Customer Service - Handling Angry Callers

Customer Service - Handling Angry Callers

Fadi Serry Eldin

This course is made for call center agents and employees, who constantly have to handle angry callers, to develop the necessary set of skills to diffuse charged situations and to work collaboratively to resolve the problem. This course looks into customers' different expectations and the way we perceive complaints, then explores a simple but powerful 3-step process to easily calm angry callers down, regain and maintain control of the call, and handle the situation more confidently and professionally.

Duration: 58 minutes/14 Video Lessons

Course Language: Arabic

Call Center Performance Indicators

Call Center Performance Indicators

Adham Bahgat

From defining expectations to measuring performance and taking action, you will learn how to run an effective and successful performance management program. This course discusses key performance indicators (KPIs), how to identify relevant performance indicators, how to calculate the most common contact center KPIs, and how to create effective call center management reports.

Duration: 2 hours, 9 minutes/17 Video Lessons

Course Language: Arabic

Customer Experience Management Diploma

Customer Experience Management Diploma

Omnia Negm

Customer experience has become one of the most important success factors for any organization, whether large or small. Customers are no longer just looking for high-quality products or services, but rather a distinctive and personal experience that makes them feel special and appreciated. For this reason, customer experience management has become a vital skill that contributes to enhancing customer satisfaction, increasing their loyalty, and achieving sustainable business growth. The "Customer Experience Management Diploma" is a comprehensive training program that aims to enable you to understand and apply innovative strategies and experiences to attract, retain, and improve customers' overall experience. The course begins by explaining the concept of customer experience and its importance in the modern business world. It then delves into providing a comprehensive overview of the customer experience pyramid and the six laws that govern it, helping you realize the gaps that may hinder the provision of an ideal customer experience. The course also covers modern tools and techniques in customer experience design, including the customer journey map, omni-channel, and customer success automation. The course also focuses on customer retention strategies and improving their interaction with the brand, while providing real-life examples that help understand how to build a distinctive and influential customer experience. By covering topics such as Customer Value Management (CVM), measuring customer satisfaction, and developing a customer-centric culture, the course provides a practical approach to improving organizational performance. It also highlights the secrets to achieving a high ROI from customer experience, helping you succeed in a competitive business environment. Whether you are a professional looking to enhance your skills, or a business owner looking to improve customer satisfaction, this course is the perfect choice for you to start towards an exceptional customer experience.

Duration: 3 hours, 56 minutes/34 Video Lessons

Course Language: Arabic

Customer Experience Foundations

Customer Experience Foundations

Mohamed Othman

A distinctive customer experience is one of the most important factors that set successful companies apart from others. Customer experience is no longer just about providing good service; it is a strategic process aimed at understanding customer expectations and meeting their needs in ways that exceed expectations, thereby contributing to building a sustainable relationship and long-term loyalty. This training course, ""Customer Experience Foundations,"" offers an opportunity to understand the core concepts of managing and improving customer experience, assessing customer satisfaction, and strategies for customer retention and growth. In this course, you will learn the essential steps to implement a customer experience program and the key concepts of customer experience, including customer journey mapping, segmentation, and Voice of the Customer (VoC) analysis. You will also learn how to create ""customer persona"" models to analyze and anticipate customer behavior. Additionally, you will explore how to segment customers into meaningful groups, enabling you to provide personalized interactions and targeted strategies that enhance their satisfaction and engagement. Furthermore, you will conduct internal evaluations of customer experience practices within your organization to ensure the collection, analysis, and integration of customer feedback in business decisions for continuous improvement. The course also introduces methods to transform customer requirements into actionable standards within the organization, exploring tools like the Kano Model to prioritize customer needs and elevate service quality. Moreover, we will cover the entire customer journey and how to design each step to achieve an integrated and effective experience, from operational processes to building dedicated customer experience teams, with a focus on customer satisfaction metrics to ensure ongoing improvement. This course serves as a comprehensive roadmap for any professional seeking to develop their skills in managing customer experience effectively and professionally, and for companies aiming to achieve a competitive advantage based on customer satisfaction and loyalty.

Duration: 6 hours, 31 minutes/21 Video Lessons

Course Language: Arabic

New
Customer Experience Management

Customer Experience Management

Ahmed El Hefnawy

This course will help you improve customer experience and increase sales by understanding what customer experience (CX) is, its importance, and how it has evolved from being just a service to a comprehensive experience that adds real value to customers and significantly impacts business success. You will learn how customer experience can be a strong competitive advantage, and we will review successful examples from global and regional companies in this field. You will get familiar with key customer experience metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), Complaints Rate (CR), and other metrics that will help you manage customer experience effectively. We will also cover effective tools like dashboards, customer persona development, and customer empathy maps, and how to use these tools to improve customer interactions. Additionally, you will learn how to build a customer journey map, which is one of the key elements in enhancing customer experience. Moreover, we offer you interviews with industry experts like Osman Badran, Sherif Abdo, and Mohamed Elshabrawy El Feki, who will provide deep insights to help you apply best practices. Through this course, you will acquire the necessary skills to enhance the customer experience in your company and create effective strategies that improve customer relationships, increase satisfaction, and attract new customers.

Duration: 3 hours, 33 minutes/44 Video Lessons

Course Language: Arabic