Ziad Aladdin

Ziad Aladdin is a strategic brand architect and transmedia storyteller with extensive international experience in brand strategy, innovation, and storytelling. As Vice President of Strategy and Brand Innovation at PARAGON Developments, he has led branding initiatives across real estate, automotive, technology, and other industries. His portfolio includes collaborations with more than 91 brands across 11 industries and 9 cities worldwide, contributing to projects valued at over $10 billion. He specializes in building cohesive brand ecosystems that connect strategy, creativity, and culture to create meaningful relationships between brands and their audiences. Ziad’s work has been featured on international platforms, including Transmediale Berlin, La Biennale di Venezia, and re. With experience at Marvel and a background in transmedia storytelling, he brings a distinctive perspective to brand development and narrative-driven strategy. He also hosts the Glassroom Podcast, exploring the intersection of strategy, creativity, and culture.