In this episode of "The Ad Showdown" Podcast, we host Rami Khodeir, international marketing expert and Professor of Marketing at Misr International University. In this episode, we discuss one of the most critical topics in the marketing industry: the misconceptions and flawed practices that have become widespread recently. We engage in a real intellectual showdown in which we uncover: • How have core marketing concepts turned into empty slogans? • Why are unscientific marketing practices spreading across the market? • Who is responsible for commodifying “branding” and reducing it to a purely visual presentation? • What does the market need to get back on the right track? A truly revealing episode between the academic and the practitioner, the theoretical and the tested, and between what should be happening and what is actually happening.