In this episode of "The Ad showdown" Podcast, we host Mohamed Galal, Editor-in-Chief of Glocal, for an in-depth conversation about: Who actually creates trends: media or advertising? Is what we see on social media real content, or disguised advertising? How do platforms like Glocal influence public awareness? And when does a trend turn into a purely marketing-driven tool? An episode that reveals many behind-the-scenes insights and raises questions with no easy answers. Watch the full episode to discover whether we are witnessing a natural evolution in the content industry or a credibility crisis in digital media.