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categories: Business & Professional Skills

Marketing
SDG 8: Decent Work and Economic Growth
Artificial Intelligence

AI Utilization in Marketing

New
Duration: 2h 19min / 24 lessons

Level: Specialized

Course Language: Arabic

By the end of this course, you will be able to

  • Build a clear Project Brain and knowledge base that help AI tools understand your business context.

  • Analyze competitors and customer personas to create sharper marketing messages.

  • Design a core offer and stress-test it before launching real campaigns.

  • Create a Custom GPT engine, Jotform workflows, and an AI agent for marketing automation and follow-up.

  • Run a full system simulation, analyze customer feedback, and apply governance controls to reduce mistakes.

Course Details

  • 2h 19min / 24 lessons
  • Last updated: 22/7/2026
  • Course completion certificate

Course Content

Free lessons

1.

Course Introduction

2 Minutes
2.

Creating Knowledge Base

7 Minutes
1.

Course Introduction

2 Minutes
2.

The Project Brain

5 Minutes
3.

Creating Knowledge Base

7 Minutes
4.

Competitor & Persona Analysis

7 Minutes
5.

Conflict Detection & Assumption Audit​

4 Minutes
6.

Brand Identity Sprint​

5 Minutes
1.

The Expert Review Board

3 Minutes
2.

Designing the Core Offer

5 Minutes
3.

Offer Stress Test​

3 Minutes
4.

Brand Voice Engineering​

5 Minutes
5.

Custom GPT Execution Engine​

9 Minutes
1.

Marketing in Social Media

6 Minutes
2.

Persona-Based Hooks

7 Minutes
3.

Persona-Based Instagram Post Design

7 Minutes
1.

Lead Qualifications Form & Workflow

10 Minutes
2.

Building a Micro App With Jotform

5 Minutes
3.

Building an AI Agent With Jotform

6 Minutes
4.

Advanced App With Codex

9 Minutes
5.

Follow-up Automation

5 Minutes
1.

Full System Simulation

4 Minutes
2.

Customer Feedback Analysis

3 Minutes
3.

Governance & Failure Control​

3 Minutes
4.

10-20-30 Day Implementation Plan

6 Minutes
5.

Conclusion

3 Minutes

About this course

In marketing, the real problem is often not the lack of tools, but the fact that everything works separately: content ideas live in one place, customer data in another, offers are not properly tested, and follow-up is either manual or inconsistent. This course helps you build an AI-powered marketing automation system that connects all these pieces into one clear workflow. You will start by setting up the project brain and knowledge base, then move into competitor research, audience analysis, offer design, and building a brand identity and voice that AI can use accurately. From there, you will turn these foundations into content, lead qualification forms, micro apps, AI agents, and structured follow-up automation. This course is not just about writing better prompts; it is about building a practical marketing system you can test, improve, and use to understand your customers, sharpen your messaging, and manage marketing with more clarity instead of guessing.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.

Instructor

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