By the end of this course, you will be able to
Understand the fundamentals of entrepreneurship and the traits that distinguish successful entrepreneurs.
Generate creative ideas using the SCAMPER strategy and evaluate them to determine the best fit for your project.
Develop a comprehensive business plan, including feasibility studies, market analysis, and customer segmentation.
Calculate costs, forecast revenues, and explore funding options to ensure financial sustainability.
Apply SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and create effective growth strategies.
Build a solid marketing plan, implement sales techniques, and develop a strong customer base to boost sales.
Course details
- 3 h 57 m/51 lessons
- Last updated: 30/3/2022
- 40 Quiz
- Course completion certificate
Course Content
Entrepreneur Characterstics
Business Model
Feasibility Study
Introduction to Your Guide to Entrepreneurship
Entrepreneurship Definition and Goals
How to Be a Successful Entrepreneur?
Entrepreneurship Benefits
Entrepreneur Characterstics
Entrepreneurs vs Businessmen (1)
Entrepreneurs vs Businessmen (2)
Commercial Projects
Small Projects vs Big Projects
The Steps of Starting a Project (1)
The Steps of Starting a Project (2)
Factors of a Successful Project
Products vs Services
Products Types
Services Types
Projects Options
Franchising Fundamentals
Franchising: Advantages & Disadvantages
Creative Ideas Process
SCAMPER Strategy
Important Concepts
Measuring Benefits
Phases of Ideas
Ideas Evaluation
Customer Segments
Funding Resources
Expenses Types
Expected Profit
Business Model
Business Model Canvas
Business Model Factors
Relations With Customers
Suggested Value
Distribution Channels
Basic Resources
Feasibility Study
Creating a Feasibility Study
Business Plan
Business Plan Contents
Market Analysis
Financial Plan
SWOT Analysis
Hiring & Firing Employees
Marketing Concepts
Marketing Goals
Marketing Basic Principles
Marketing Components
Purchasing Steps
Positioning
The Lock-In Strategy
Course Wrap Up
About this course
Dreaming of starting your own business but unsure where to begin? This course is your complete guide to entrepreneurship, providing you with the knowledge and skills to turn your idea into a successful venture. You’ll learn about the fundamentals of entrepreneurship, the traits of successful entrepreneurs, and the differences between entrepreneurs and businesspeople. We’ll guide you through the stages of building a business, from idea generation to execution, and discuss key factors for success. Discover creative strategies like SCAMPER, learn how to evaluate ideas, identify your target audience, and explore funding options. Learn how to develop a business model, conduct a feasibility study, perform a SWOT analysis, and create a strategic plan. We’ll also cover essential sales and marketing strategies to help you grow your customer base. By the end of this course, you’ll be ready to launch your entrepreneurial journey with confidence. Enroll now to start your business journey, earn a completion certificate, and gain access to over 1,000 courses with one subscription.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Ayman Bakry
Human Development Coach
6,510 Learners
3 Courses