By the end of this course, you will be able to
What digital marketing is, which categories need digital marketing and which categories do not, and what the different tools and methods of digital marketing are.
What the difference between TV advertising and internet advertising is and how to use that to your advantage, and how to apply search engine optimization.
What is the difference between traditional and digital marketing, and how to use digital channels for other uses than marketing that will benefit your company.
Course details
- 1 h 7 m/26 lessons
- Last updated: 29/9/2017
- Course completion certificate
Course Content
What is Digital Marketing?
What Digital Marketing is Not?
Who needs Digital Marketing... and who doesn't'?
What is Digital Marketing?
What Digital Marketing is Not?
Who needs Digital Marketing... and who doesn't'?
Digital Marketing Live Numbers
Online Purchasing Behavior
TV Centric vs Internet Centric Advertising
Digital Marketing Framework
Digital Marketing Framework - Part II
Digital Marketing Tools
Digital Marketing Method
Digital Marketing Method - Part II
ITERATE PRINCIPLE
Quality Scale of Engagement
Traditional Vs Digital
Traditional Vs Digital - Part II
Balance of Power
Beyond Marketing
Search Engine Optimization
Search Engine Optimization - Part II
DM Display Tools
DM Mobile Tools
Convergence
Social Media
DM Analytics
DM Analytics - Part II
Don't Forget to Connect with Me
About this course
Without a doubt, Digital Marketing is one of the most trending topics nowadays. This introductory digital marketing course focuses on some of the most Key aspects of internet marketing in today's high-tech world. When used professionally, digital marketing can accomplish an array of goals; boost brand popularity, increase customer base, and even generate additional revenue. As you gain more experience with this course, you'll learn how to make important strategic decisions for your organization, whether you're a small business owner or the CMO of a large corporation.
Course requirements and prerequisites
This course is delivered entirely in English, requiring an intermediate to advanced understanding of the English language.
It is preferred that you have some experience in marketing, although it is not necessary.
Mentor
Christian Farioli
Digital Marketeer
2,392 Learners
1 Course