By the end of this course, you will be able to
Why you should use social media branding, the proper social media pages for a business as it is your gate to the world, and how to create a logo for a brand from scratch.
Learn what branding is, how to make designs and what you need to know about proper tools that help you to create visual and brand identity using the well-known program "Photoshop."
How do colors influence the psychological part of brand recognition and memorization, color theory meaning, and how do colors reflect your corporate persona?
Course details
- 5 h 7 m/45 lessons
- Last updated: 9/10/2022
- 8 learning resources
- Course completion certificate
Course Content
Using Social Media for Marketing
Introduction to Photoshop
Creating Your Own Design
Cutting an Object out of a Picture 2
Course Introduction
Branding
Using Social Media for Marketing
Colors and Corporate Branding
Psychological Effect of Colors 1
Psychological Effect of Colors 2
Color Theory 1
Color Theory 2
Creating Your Color Palette
Famous Brands Social Media Posts
Fonts 1
Fonts 2
Creating Your Own Template
Creating Brand Logo
Introduction to Photoshop
Color Modes
Adobe Photoshop Interface
Uploading Your Color Palette to Photoshop
Adding/Removing Text Layer
Editing Wordmark 1
Editing Wordmark 2
Difference Between PNG and JPG
Creating a Vector Logo 1
Creating a Vector Logo 2
Creating Profile Picture
Creating Gradient Background
Adding/Removing Effects to Layers
Adjusting Logo to Profile Picture Ratio
Creating Cover Photo
Creating Your Own Design
Masking Using Brush
Resizing Group Picture 1
Resizing Group Picture 2
Adding Text to the Design
Adding/Removing Objects to the Design
Drawing Paths Using Pen Tool 1
Drawing Paths Using Pen Tool 2
Saving Cover Photos
Creating Template Designs 1
Creating Template Designs 2
Creating Template Designs 3
Creating Template Designs 4
Cutting an Object out of a Picture 1
Cutting an Object out of a Picture 2
Course Wrap Up
About this course
Jeff Bezos founder of Amazon, famously said, “A brand is what people say about you when you’re not in the room” This course was prepared by our mentor George Seedhom, a lecturer at a media college and an experienced motion graphic designer, to take you on a journey, where you will know every concept behind branding, how to create an unforgettable visual identity, the best tools, and social media utilization for marketing. If you are a beginner or a business owner who wants to create a brand on social media, then this course is for you.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
George Latif Sedhom
Lecturer of Digital Media, Radio & Television
1,267 Learners
1 Course