By the end of this course, you will be able to
The components of personal branding and everything related to building it from self-awareness and realization to reflecting this picture to others in different ways.
Do's and don'ts to follow and be considered, to build this personal branding positively and effectively with being realistic, down-to-earth, and satisfied simultaneously.
How your writing style can reflect your skills, experiences and competencies, and how to use it effectively to share your thoughts and views through social media.
Course details
- 2 h 58 m/44 lessons
- Last updated: 30/10/2019
- Course completion certificate
Course Content
Course Introduction
Course Objectives & Learning Outcomes
Johari's Window Awareness Model
Managing Expectations
Before You Decide To Change
Course Introduction
Course Objectives & Learning Outcomes
Johari's Window Awareness Model
Managing Expectations
Before You Decide To Change
Perception Is Reality
People ِAre Selective
Where Do You Want To Be?
Be Consistent
The Model
The Brand
Positioning
Your Brand Components
Do I have To Be A "Good" Brand?
The Different Roles Of You
"You As A Product" Model
Competencies
Experiences
Derailers
Mistakes
Stories & Achievements
Family & Values
Activities & Interests
Opinions
Society & Behaviors
Tools: Social Media 1
Tools: Social Media 2
Tools: Social Media 3
The Checklist: The 3 E's 1
The Checklist: The 3 E's 2
The Boosters 1
The Boosters 2
The Boosters 3
The Boosters 4
The Boosters 5
General Guidelines: The Enhancers
General Guidelines: The Don'ts
Brand Traits 1
Brand Traits 2
Perception Vs Reality
Perceptual Errors
Your Behaviors/Actions Ladder
Phasing Out-Phasing In Options
Your Brand Promise & Call For Action
About this course
Enjoy your life and be authentic with your true self. This course is an exciting self-awareness and self-development course that will help you realize your value and build your brand. It will help you excel in business and life by understanding yourself, building on a solid personality, and introducing you to practical and creative approaches to develop and sustain a positive personal brand. The course provides a step-by-step guide to building the different components of your personal brand, including competencies, experiences, personality traits, stories, mistakes and interests.
Course requirements and prerequisites
There are no requirements for this course, your interest in the topic and your commitment to learning are only what you need to achieve the most benefit from this course.
Mentor
Khaled Habib
Professor of Marketing and Management
33,474 Learners
3 Courses