The American popular poet "Maya Angelou", once said: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Therefore, if you want to make a memorable brand story, you should learn how to build an emotional connection with your audience. That is well known as a heart quest and it is the main topic you will learn about throughout the interesting content of the course to help you develop a brand that sticks in people's minds.