• Search...

categories: Business & Professional Skills

Marketing
SDG 8: Decent Work and Economic Growth
PodCourse

Strategic Marketing

New
Duration: 2 h 8 m / 8 lessons

Level: General

Course Language: Arabic

By the end of this course, you will be able to

  • Understand the fundamentals of strategic marketing and sustainable strategies to build lasting value.

  • Identify the practical steps to develop and implement an effective marketing strategy, from market analysis and goal setting to effectively highlighting your product or service's value.

  • Gain the ability to evaluate the effectiveness of your marketing campaigns using key performance indicators and explore how AI can enhance and evolve your strategies.

  • Discover how to adapt to rapid market changes while maintaining focus and discipline to successfully achieve your strategic goals.

Course details

  • 2 h 8 m/8 lessons
  • Last updated: 2/7/2025
  • Course completion certificate

Course Content

Free lessons

1.

The Most Famous Marketing Myths

19 Minutes

About this course

Strategic marketing is the comprehensive roadmap for any business's long-term success. It's not just about selling products or services; it's an integrated process that involves: a deep understanding of the market, setting measurable and realistic marketing goals, and effectively implementing plans with continuous performance monitoring. If you're looking to understand what strategic marketing truly is and are searching for marketing strategies that make a real difference in your business, Dr. Ehab Mesallum and Dr. Marwan Osman offer a Podcourse that distills their practical experiences, revealing the secrets that transform companies from mere "existence" to "leadership." They begin by dispelling the most common marketing myths that might be hindering your progress. You'll then move on to understanding the fundamentals of strategic marketing, which focuses on building sustainable value for your brand. You'll learn how to intelligently balance keeping up with quick trends while achieving long-term sustainability, and how to highlight the unique value of what you offer. You'll discover why "not everything the customer asks for should be implemented!" and how to identify their true needs to build strong and fruitful relationships. We'll also provide you with the executive steps to build an effective marketing strategy, from initial planning to precise execution. After that, we'll focus on the importance of performance indicators and objective evaluation for your success. Not only that, but you'll understand how you can harness the power of artificial intelligence in strategic marketing to achieve maximum benefit and save time and effort. Join us now to understand how you can apply strategic marketing!

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.

Mentor

Strategic Marketing

New
Duration: 2h 8m / 8 lessons
Level: General
Course Language: Arabic