Sports today represent not just physical activity but a vast industry encompassing business, economics, and media. Marketing sports sponsorships is crucial for supporting and advancing this growing sector. This course delves into the intricate world of sports, business, and media, offering knowledge and skills essential for success. It covers various aspects of sports sponsorship marketing, from understanding the relationship between sports and media to analyzing global and regional trends. Participants learn to apply marketing concepts and strategies to attract sponsors and meet business objectives. Additionally, the program explores financial and legal considerations in sponsorship, providing a comprehensive understanding of the field's challenges and opportunities.