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categories: Business & Professional Skills

Brand
Customer Experience
Digital
Marketing
SDG 8: Decent Work and Economic Growth

Professional Service Marketing

Duration: 1 h 29 m / 45 lessons

Level: Specialized

Course Language: Arabic

By the end of this course, you will be able to

  • Market all services with high professionalism, allowing you to develop your own service project and increase monthly profits.

  • Excel writing the advertising texts professionally so that they attract new customers. In addition, you will be able to plan and write the marketing plan (marketing mix) for your project.

  • Determine pricing methods for all services with global strategies, and learn how to influence customers subconsciously to make them request your services.

Course details

  • 1 h 29 m/45 lessons
  • Last updated: 12/11/2023
  • Course completion certificate

Course Content

Free lessons

1.

What you're going to benefit from this course

1 Minutes
2.

Difference between Products & Services

1 Minutes
3.

Introduction

4.

Course Outline

2 Minutes
5.

Types of Services

2 Minutes
1.

What you're going to benefit from this course

1 Minutes
2.

Course Outline

2 Minutes
1.

Difference between Products & Services

1 Minutes
2.

Types of Services

2 Minutes
1.

Introduction

2.

Listen to your customers

2 Minutes
3.

Provide Evidence

2 Minutes
4.

Building Relationships

2 Minutes
5.

Keeping your customers

1 Minutes
6.

Know your weaknesses and overcome them

7.

Perfect the services you provide

1 Minutes
8.

Connect with the surrounding community

9.

Create a Website

1 Minutes
10.

Use Social Networking Sites

1 Minutes
11.

Summary of this part

3 Minutes
1.

Introduction

2.

Factor 1: Show your Skills

2 Minutes
3.

Factor 2: Show your Experience

1 Minutes
4.

Factor 3: Show the Results

1 Minutes
5.

Factor 4: Packaging (Workplace)

1 Minutes
6.

factor 5: Building a Friendship

1 Minutes
7.

Factor 6: Provide Guarantees

1 Minutes
8.

Factor 7: Reform Plan

1 Minutes
9.

Factor 8: Quality of Service

2 Minutes
10.

Summary of this part

2 Minutes
1.

Introduction

2 Minutes
2.

Mix elements 1 (product, pricing and place)

2 Minutes
3.

Mix elements 2 (promotion, people, process and physical evidence)

2 Minutes
4.

A practical example on marketing mix

7 Minutes
5.

Summary of this part

1.

Introduction

2.

First Strategy: AIDA Model

4 Minutes
3.

Second Strategy: PAS MODEL

2 Minutes
4.

Third Strategy: PPPP MODE

2 Minutes
5.

First Strategy: WWW MODEL

2 Minutes
6.

Mental Stimulation - Part 1

2 Minutes
7.

Mental Stimulation - Part 2

2 Minutes
1.

Introduction

2.

The First Strategy: Premium Pricing

1 Minutes
3.

The Second Strategy: Penetration Pricing

3 Minutes
4.

The Third Strategy: Skimming Pricing

1 Minutes
5.

The Fourth Strategy: Value-based Pricing

1 Minutes
6.

The Fifth Strategy: Cost Plus Markup

2 Minutes
7.

Summary of this part

2 Minutes
1.

The most important tips for marketing service

5 Minutes

About this course

In today's competitive business landscape, marketing for professional services has become a pivotal skill. Therefore, we offer the ''Professional Service Marketing'' course designed to provide you with a comprehensive understanding of the unique challenges and opportunities in marketing services. You will delve into key marketing principles, strategies, and tactics specifically tailored for professional service providers. This course will cover topics such as branding, digital marketing, client relationship management, pricing, and more.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.

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