By the end of this course, you will be able to
Understand market penetration strategy and ways to apply it, in addition to understanding how to identify the target market and develop distinct strategies to stand out from competitors.
Apply product development strategy by analyzing market needs, developing new products or improving existing products, and understanding the stages of the product development process.
Use diverse methods to expand market share. Explore common market development steps: marketing, PR, distribution. Strengthen your business presence.
Understand business diversification strategy and how to apply it effectively to reduce risks and increase opportunities. Compare product development and diversification strategies to determine suitability. Explore growth alternatives like acquisitions.
Course details
- 2 h 13 m/20 lessons
- Last updated: 19/5/2024
- Course completion certificate
Course Content
Product Development Strategy
Diversification Strategy
Course Introduction
Ansoff Matrix
Market Penetration Strategies 1
Market Penetration Strategies 2
Market Penetration Strategies 3
Segmentation, Targeting, and Positioning
Product Development Strategy
Product Development Strategy Stages 1
Product Development Strategy Stages 2
Market Development Strategy
Common Market Development Procedure 1
Common Market Development Procedure 2
Common Market Development Procedure 3
Diversification Strategy
Product Development Vs. Diversification
Other Ways to Grow Your Business
Guidelines for Achieving Favorable Outcomes 1
Guidelines for Achieving Favorable Outcomes 2
Guidelines for Achieving Favorable Outcomes 3
Course Wrap Up
About this course
In today's business world, entrepreneurs face significant challenges in achieving growth, demanding advanced strategies. This course provides a specialized approach, enabling you to develop effective growth strategies. By exploring the Ansoff Matrix and analyzing market penetration, product development, and innovative marketing, you'll expand your market reach. Understanding differentiation, targeting, and branding will set you apart from competitors. Diversification and market development strategies will drive sustainable growth. Case studies highlight successful companies' adaptation and innovation. This course equips you with skills for tangible business results, preparing you for success in the evolving business landscape.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Medhat Yassin
A Strategic Consultant, Marketing and Business Development Expert
10,876 Learners
5 Courses