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categories: Business & Professional Skills

Digital
Marketing
Social Media
Performance
SDG 8: Decent Work and Economic Growth

Facebook and Instagram Ads Course

Duration: 5 h 22 m / 31 lessons

Level: General

Course Language: Arabic

By the end of this course, you will be able to

  • Determine how to reach your target audience, create and set up a Facebook Ads Manager while building marketing campaigns for different goals on Facebook and Instagram.

  • Discover how you can target your existing customers on Facebook and how to create campaign reports with analytics to learn about ad measurement performance.

  • Set up and create custom audiences for retargeting ads; Additionally, you will enable the setup and creation of conversion tracking for ad campaign events.

Course details

  • 5 h 22 m/31 lessons
  • Last updated: 17/7/2023
  • Course completion certificate

Course Content

Free lessons

1.

Where do facebook ads display?

2 Minutes
2.

Samples of Facebook and Instagram Ads Designs

3 Minutes
3.

How to reach your target audience on Facebook?

8 Minutes
4.

Learn about the structure of the advertising campaign

3 Minutes
1.

Where do facebook ads display?

2 Minutes
2.

Samples of Facebook and Instagram Ads Designs

3 Minutes
3.

How to reach your target audience on Facebook?

8 Minutes
4.

Learn about the structure of the advertising campaign

3 Minutes
1.

Basic Steps to open a Facebook Ads Manager Account

1 Minutes
2.

Open a New Account and Create a Company Page on Facebook and Link it to Instagram

12 Minutes
1.

Preparing payment methods and billing for payments

11 Minutes
2.

How to add people to the Ad account

3 Minutes
3.

Settings for receiving Ad account notifications on e-mail

2 Minutes
1.

Facebook Ads Manager Overview

10 Minutes
2.

What are the required elements when creating an advertising campaign?

2 Minutes
3.

Create an advertising campaign with the goal of website visits

46 Minutes
4.

Create an advertising campaign with the aim of awareness and reach

17 Minutes
5.

Create an ad campaign to improve post interactions

15 Minutes
6.

Create an advertising campaign with the aim of downloading mobile applications

14 Minutes
7.

Create an ad campaign with the goal of video views

11 Minutes
8.

Create an advertising campaign to collect potential customer data

24 Minutes
9.

Create an advertising campaign with the aim of receiving messages and conversations with customers

9 Minutes
10.

Create an ad campaign with the goal of improving conversions

7 Minutes
1.

Preparing and creating advertisement preview forms in the Design Center

12 Minutes
2.

Adding ad groups and new ads in the current campaigns

9 Minutes
3.

How to make adjustments to active advertising campaigns

9 Minutes
1.

Learn about advertising campaign reports

2 Minutes
2.

Preparing and creating advertising campaign reports, measuring performance and statistics

20 Minutes
1.

Definition of Event Manager

6 Minutes
2.

Define Pixel Code

2 Minutes
3.

Set up and create a Facebook pixel

11 Minutes
4.

Set up and create transfers and events

13 Minutes
5.

Facebook Pixel Tool

2 Minutes
1.

Definition of Custom Audiences lists and their importance

1 Minutes
2.

Create custom audience lists and ad retargeting method

20 Minutes

About this course

If you are looking for more potential customers and looking to improve your sales and want to promote your products or services or you have an online store or application that you want to promote and maybe you aspire to enhance the brand in the market, now through this course you will be able to create advertising campaigns on Facebook and Instagram. It is a self-service, simple and easy service, and anyone can run their own advertising campaigns by using the Facebook Ads Manager.

Course requirements and prerequisites

There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.

Mentor

Facebook and Instagram Ads Course

Duration: 5h 22m / 31 lessons
Level: General
Course Language: Arabic
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