By the end of this course, you will be able to
Understand the importance of team structure in developing and managing e-commerce operations effectively and integratedly. Distinguish between in-house hiring, outsourcing, and working with freelancers in e-commerce jobs.
Utilize paid advertising and influencer marketing for sales, and optimize in-house warehousing for seamless shipping and delivery.
Understand the company's hiring and delegation processes to meet various operational needs such as delivery, customer service, and supplier management.
Understand how to assign skills and competencies according to each stage of business growth, and apply effective, low-cost methods to accomplish daily tasks within an e-commerce business.
Course details
- 2 h 31 m/28 lessons
- Last updated: 13/5/2024
- Course completion certificate
Course Content
Building an E-commerce Team
E-commerce in MENA
Freelancers and the Gig Economy
Course Introduction
Importance of Team Structure
E-commerce in MENA
Strategic Consideration and Making the Choice
Introduction to Tech Team Dynamics
Avoiding Pitfalls With Pre-made Solutions
In-house Marketing Teams
Agency Partnerships in Marketing
Freelancers and the Gig Economy
Paid Advertising Expertise 1
Paid Advertising Expertise 2
Influencer Marketing Management
In-house Warehousing
Hiring for Operational Roles
In-house Vs. Outsourcing Delivery
Hiring for Last-mile Delivery
Case Study in Last-mile Delivery
In-house Vs. Outsourcing Customer Service
Hiring for Digital-first Customer Service
Case Study in E-commerce Customer Service
Hiring for Vendor Management Tools
Legal and Ethical Considerations in Vendor Management
Building an E-commerce Accounting Team
In-house Vs. Outsourcing Accounting
Technology and Accounting
Building an E-commerce Team
Cottonil Shop as a Case Study
Course Wrap Up
About this course
The e-commerce market in the Middle East and North Africa is rapidly growing, with the Internet playing a pivotal role in commerce and marketing. This course offers valuable insights into building a successful team in this competitive landscape. You'll learn about team structure, the importance of technology and marketing teams, and how to leverage agency partnerships and freelancers. Additionally, you'll explore influencer marketing, effective product stocking, and managing accounting teams and suppliers. Human resources management is emphasized for selecting and supporting the right team members. Through a real-life case study, you'll apply learned concepts. Join us to build an e-commerce team poised for success in this dynamic market.
Course requirements and prerequisites
Basic understanding of e-commerce operations. Familiarity with the MENA business environment is beneficial but not essential.
Mentor
Ahmed Maghraby
E-commerce Specialist
573 Learners
1 Course