By the end of this course, you will be able to
Identify the basics of digital marketing and its importance, and understand the difference between e-marketing and traditional marketing.
Understand SEO (search engine optimization) techniques to improve your site's ranking in Google, analyze keywords and use them effectively.
Gain skills in setting up and managing paid advertising campaigns on Google, and how to optimize ads to get maximum return on investment.
Understand different social media marketing strategies, and be able to create and manage effective advertising campaigns on social media.
Develop content marketing skills to attract target audiences, and apply email marketing strategies to achieve marketing goals and increase engagement.
Acquire data analysis skills to evaluate the performance of e-marketing campaigns, and develop comprehensive digital strategies based on accurate data and effective strategic planning.
Course details
- 8 h 20 m/104 lessons
- Last updated: 2/11/2020
- Course completion certificate
Course Content
Introduction
What Is Content Marketing?
Evolution
Terminologies
Ranking Criteria For Search Engines
Campaign Setup 1
On-Page SEO - Part 1
Introduction
History of Digital Marketing
Evolution
Traditional Marketing vs Digital Marketing
Terminologies
What's Next?
Introduction
Search Engines & Human Engagement
Research & Statistics
How The Search Engine Works
Ranking Criteria For Search Engines
Ranking Algorithms
SEO Process
Page Optimization & Content Development
On-Page SEO - Part 1
On-Page SEO - Part 2
On-Page SEO - Part 3
Off-Page SEO
Keyword Research
Keyword Research Tools
Link Building
Panda & Penguin Google ْUpdates
Introduction
Key Concepts
Key Concepts 2 : Key Terms
Goals
KPIs For Paid Search & Campaign Setup
Campaign Planning 1
Campaign Planning 2
Campaign Setup 1
Campaign Setup 2
Creating A Paid Search Ad 1
Creating A Paid Search Ad 2
Creating A Paid Search Ad 3
Campaign Management
Campaign Analysis
Google Analytics
Advanced Tools
Introduction
Social Media Landscape
Social Media Listening 1
Social Media Listening 2
Social Media Reach
The Persona ِ& The Buyer's Journey
Social Media Strategy & Planning
Content Management
YouTube
KPI Analysis & Reporting
Social Media Plan 1
Social Media Plan 2
Ad Spend in the Middle East
Social Media Advertising Strategy: Select Your Objective
Social Media Advertising Strategy: Setting A Budget
Social Media Advertising Strategy: Targeting & Testing
Ads System: Introduction
Ads System: Facebook Ads 1
Ads System: Facebook Ads 2
Ads System: Facebook Ads 3
Ads System: LinkedIn & Twitter
Social Media Campaign Tracking
What Is Content Marketing?
Content Creation With A Purpose
Channels & Distribution
Influencers & Community Marketing
Optimizing Content For Search
Developing A Content Plan
Email Marketing (History & Current State )
Data Collection
Segmentation & Data Management
KPIs
Email Structure
Email Design
Email Delivery & Spam Filters
Spam Filtering Criteria
Discovery Benchmarks
Introduction
Advantages & Challenges Of Display Advertising
Ecosystem – How Does It Work? 1
Ecosystem – How Does It Work? 2
Ecosystem – How Does It Work - 3
Ad Formats & Types
Planning & Targeting
Budget Optimization
Campaign Tracking
Retargeting – Remarketing
Introduction
Digital Vs. Traditional Marketing 1
Digital Vs. Traditional Marketing 2
Researching Audiences & Developing Personas
Structuring Strategy & Plan
Digital Channels Strategy
Budget Models & Risks And Reputation Management
Digital Measurements Landscape
Key Measurement Concepts
Choosing Relevant Metrics 1
Choosing Relevant Metrics 2
Choosing Relevant Metrics 3
Collecting Data (Tools & Resources)
Optimize For Conversion
Analyze Micro Channels & User Behavior
About this course
Digital marketing has become essential for any business seeking success. This course is ideal for those interested in electronic marketing or business owners wanting to enhance their skills. It covers the fundamentals of electronic marketing, its importance in achieving marketing goals, and the role of SEO and paid search from Google in attracting visitors. You will learn about social media marketing, managing social media channels, and creating effective advertising campaigns. The course also covers digital content development to engage your audience innovatively. Additionally, it includes email marketing and social media advertising strategies to increase customer reach and interaction. Finally, you'll gain tools to analyze your marketing campaign performance.
Course requirements and prerequisites
There are no requirements or prerequisites for this course; your interest in the topic and your commitment to learning are the only things you need to gain the most benefit from it.
Mentor
Shehab Rashad
Managing Director At IDENTITY MENA
13,361 Learners
4 Courses