By the end of this course, you will be able to
Understand your employer brand well, including the values and vision of the brand and how to represent them effectively. In addition, you will be able to analyze the organization's human resources strategy.
Understand the impact of employer branding on attracting top talent, and you'll learn to build an attractive employer brand.
Enhance employee engagement with work and measure the impact in building the employer brand.
Course details
- 1 h 3 m/15 lessons
- Last updated: 18/2/2024
- Course completion certificate
Course Content
Course Introduction
Employer Branding Definition
Course Introduction
Employer Branding Definition
How Employer Branding Aligns With HR Strategy
Important HR Practicies
Integration With HR Processes and Practicies
Impact of Employer Branding on Attracting Top Talents
Connection Between Employer Brand and Employee Engagement
Building a Positive Employer Brand
Talent Acquisition and Employer Branding
Creating an Attractive Employer Brand for Recruitment Purposes
Leveraging Employer Branding in Job Advertisements and Career Websites
Aligning the EVP With HR Policies
Measuring Impact in Employer Branding 1
Measuring Impact in Employer Branding 2
Course Wrap Up
About this course
Employer branding is an essential component of today's business world, and the ability to build and manage a strong employer brand is not only a task that contributes to personal success, but it also impacts attracting the best talent and employees to your organization. In this course, we will help you understand employer branding more deeply and how to achieve success by applying it strategically and effectively. Furthermore, we will address how to build sustainable relationships between an employer and its employees. We will also help you understand the vital role of branding in attracting talent and how to optimize it for sustainable success.
Course requirements and prerequisites
There are no requirements for this course. Your interest in the topic and your commitment to learning are all you need to achieve the utmost benefit from this course.
Mentor
Esraa Gamal
Global Human Resources Manager
328 Learners
1 Course