By the end of this course, you will be able to
Explore the evolution of artificial intelligence and understand its power and impact on today’s businesses and organizations.
Gain practical tools and implementation plans to apply AI in finance, marketing, supply chains, and human resources.
Learn how to use gap analysis to develop a tailored, actionable plan for your organization.
Develop the ability to make strategic decisions: whether to build your own AI system or adopt off-the-shelf solutions.
Acquire change leadership skills and learn how to foster a responsible and safe AI culture within your team.
Course details
- 2 h 19 m/82 lessons
- Last updated: 19/10/2025
- 7 learning resources
- Course completion certificate
Course Content
AI for Commercial Teams Insights
The New CFO – AI Trends in Finance
Marketing Myths & Facts
Deloitte Insight
Supply Chain Insights
Why This Course Matters?
Course Introduction
Meet Your Instructor Amir Hassan
Meet Your Instructor Khaled EL-Fakharany
Who is this course for?
Why This Course Matters?
What will you gain?
Where does AI fit in your business?
Course Structure
Why the Buzz?
Evolution of AI - Part 1
Evolution of AI - Part 2
Einstein on Demand (Generative AI)
Why does this Matter?
Where are we?
5 AI Waves Explained
AI insights
Learn the Lingo
Recap
AI for Commercial Teams Insights
Streamlining Commercial Operations with AI
Gap Analysis
GAP Analysis Canvas
Implementation Plan - Part 1
Implementation Plan - Part 2
Recap
AI for Commercial: Supporting Documents
Optimizing Supply Chains with AI
Supply Chain Insights
Gap Analysis - Use Case
Gap Analysis Canvas
Implementation Plan - Part 1
Implementation Plan - Part 2
Recap
Intro Supply Chain Supporting Documents
Supply Chain Supporting Documents (Part 2)
The New CFO – AI Trends in Finance
Insights about AI for Financial Planning
Gap Analysis - Use Case
Gap Analysis Canvas
Implementation Plan - Part 1
Implementation Plan - Part 2
Recap
Finance Supporting Documents
Marketing Myths & Facts
Gap Analysis - Use Case
Gap Analysis Canvas
Implementation Plan - Part 1
Implementation Plan - Part 2
Recap Marketing
Intro Marketing Supporting Documents
Marketing Supporting Documents (Part 2)
Deloitte Insight
AI for HR
HR Gap Analysis Scenario
HR Gap Analysis Canvas
HR Implementation Plan Intro
HR Implementation Plan
Recap
HR Supporting Documents
Key Considerations
Choosing the Optimal Path for AI: Build or Buy?
Buy & Build Software Comparison - Part 1
Buy & Build Software Comparison - Part 2
Decision Matrix - Part 1
Decision Matrix - Part 2
Launching an AI initiative
Creating Your Project Charter - Part 1
Creating Your Project Charter - Part 2
Optimizing Procurement for AI Success
Optimizing Procurement - Buy & Build
Budgeting for Success
Scoring Model - Part 1
Scoring Model - Part 2
Launching Your AI Community of Practice
Forming Your Cross-Functional Team - Part 1
Forming Your Cross-Functional Team - Part 2
Scaling a Brand-Wide AI Culture
Safe & Responsible AI Principles
Creating Your AI Policy
Legal, Risk & Regulatory Considerations
Finalizing your AI Policy
Course Wrap up
About this course
This course is an essential milestone for entrepreneurs, managers, and professionals across various functions who seek to understand the power of artificial intelligence, explore its practical applications, and lead this transformation in today’s business environment. AI is no longer just an emerging technology — it has become a key driver of growth, innovation, and competitive advantage in global markets. The course begins by introducing the evolution of AI up to the latest innovations from OpenAI, simplifying core concepts and terminology to provide a clear understanding of the landscape. It then focuses on real-world applications in critical areas such as supply chain management, finance, marketing, and human resources — using a gap analysis methodology and providing clear, actionable implementation plans. Beyond practical application, the course offers a strategic framework to help you make informed decisions about adopting AI solutions — whether building them in-house or purchasing ready-made tools. You’ll also gain financial planning tools and guidance for launching organization-wide AI initiatives. Additionally, the course sheds light on governance, legal, and regulatory considerations, equipping you to establish internal AI policies that promote responsible and secure use. With a non-technical, business-first approach, the course empowers you to effectively lead AI initiatives, foster a supportive organizational culture, and transform AI from a mere technology into a strategic force that drives your business success.
Course requirements and prerequisites
This course is designed to be accessible for business leaders, managers, and professionals from various backgrounds. To get the most out of it, participants should have: Basic understanding of business operations (finance, marketing, HR, or supply chain). General digital literacy, no prior technical or coding experience is required – all concepts are explained in simple and practical terms.
Mentor
Amir Hassan
Head of Digital Marketing and E-Commerce
11,198 Learners
3 Courses
Khaled Al-Fakharany
Digital Transformation Consultant
1,142 Learners
1 Course