This course delves beyond medical treatment, emphasizing understanding patients' emotions and needs. It cultivates communication skills and patient-centric care, exploring service elements, creating positive impressions, and addressing patient complaints. Specialists like Mr. Mutasim Ali Reza - managing director Magrabi Hospitals & Centers Group will share insights on measuring patient satisfaction, while Dr. Rasha Abdullah Al-Saadani discusses employee training for quality service. Utilizing the Kano Model, we'll be able to determine the work priorities and analyze patient perceived value and expectations to enhance medical services. Gain tools and insights for better healthcare practices, fostering effective patient communication for enhanced satisfaction and quality.