Pricing is a marketing function in any organization, whether industrial, commercial, or service providers. But do you know how cost-based pricing differs from value-based pricing? How do you set prices based on the value that customers perceive? You'll find the answers to these questions and more with this course that explains key pricing concepts and techniques essential to anyone who deals with pricing, wherever they work. This course will allow you to enter the pricing world to reveal its most critical strategies and the factors influencing the pricing decision.