If you are a marketeer or you want to start your career in marketing, this course is for you. You will learn about the principles of marketing, the fundamentals of branding, and the simple marketing system. The course also covers how to apply the concept of marketing and use the lean creativity toolkit in marketing, the 6 hats of thinking, the lead funnel process,​ and the business model to help you become a leader who leads a whole company through marketing.