When you are a marketer in a world that revolves around marketing channels and social media, you need to learn how to make a powerful impact through different communication channels and campaigns to create, direct, reinforce, or sometimes even change your target audience's trends to suit your desired target. This course will teach you how to create successful advertising campaigns for individuals and organizations by guiding you through the stages of planning, implementation, and evaluation as well as providing examples of successful advertising campaigns to support you along the way.