E-commerce is in a state of great growth and increase, achieving annual sales of 3.5 trillion US dollars in 2019 and is expected to reach 5 trillion dollars in 2021. Consumer behavior is gradually shifting from buying through traditional retail stores to buying online; e-commerce is a reality no marketer has the luxury to ignore. This is an introductory course through which you will learn the concept of E-commerce and Marketing Automation. Moreover, it will explain the best techniques and global standards in both E-commerce and Marketing Automation alongside how to get the best out of them, efficiency-wise and ROI-wise.