If you are a professional who is ready to adopt a creative approach to create brands, then this course is for you. This course will take you on a journey that starts with understanding what a brand is and how you can build a successful one, whilst simultaneously segmenting your consumers appropriately. This course also explores positioning and its importance to successful brands, and culminates in the development of real brand houses which can be applied to the professional world. It also explains how picking the right name, colors and logo can be instrumental to a brand’s success.