Mobiles and smartphones have changed users' behavior forever. It has become a significant element of our lifestyles today; it also enabled untapped business opportunities. Mobile apps are also becoming a considerable window for business opportunities and revenue generation. With that comes the role of this course to address the rules of marketing for applications and learn the new game rules. In this introductory course, you will learn the concept of Mobile Marketing and Marketing for Applications. It will explain the best techniques and global standards in Mobile Marketing and how to get the best out of it, efficiency-wise and ROI-wise.