Your current and prospective customers share a big part of their lives publicly on social media. As a sales professional, this information is valuable as it can help you find the right customers and can help you reach out to them in the right way. Getting started can seem overwhelming, so this course will explain the basics of digital selling, and will explain how leveraging your social network can help you understand and engage with your current and prospective customers. This will help you learn how to improve your online professional brand image, grow your network, and measure your digital selling success.