Marketing is as old as time; it is an essential element for the success of any business, regardless of its size or industry. For decades, marketing has been confined to magazines, newspapers, and television channels. These were the most advanced and effective marketing channels until the emergence of the internet when everything changed. Internet drove a new concept of marketing and created digital brands. In this course, you will discover the basics of digital marketing and learn how to build brand awareness and effectively apply it to social media according to your industry.